Everything that markets your business should be carefully selected. This means you learn about the business you trust to create exhibits for you. There is a vast difference in skills, pricing, customer services, communication, and other elements when it comes to any exhibitions company. Putting that important project into the wrong hands can spell disaster.
You can’t rely on luck, you have to be proactive. You need to take your time to find out all you can about the business before you hire them. If you can’t verify they have experience and integrity, keep on looking. Don’t be enticed by a provider offing to rush the job for you or slashing the cost either. They may talk a good talk, but the actions are often lacking.
Identify who you would be working with and the skills they offer. When it comes to a exhibitions company, you may be working with one person, a pair of people, or a whole crew. You need to know who to talk to and about the skills they all bring to the table. You also need to find out about the types of technology they use in their business.
The cost shouldn’t be hidden, but discussed once they know what you need and give you options of what they can deliver. You don’t need any exhibitions company giving you a high pressure, fast speed sales pitch. You need a realistic view of what you can expect, what they will charge you, and when they will deliver that finished product for you to use.
Since you have a timetable to use the materials, it is essential you can get the work done on time. This is also why you can’t wait until you are close to the deadline to find a great exhibitions company. You need to search early so you don’t feel under pressure to rush and choose one. You also need to feel confide they have enough time to get the job done correctly.
You should expect excellent customer service from any exhibitions company. If they don’t answer your emails or return your phone calls early on, what makes you think they can complete the project for you? Pay attention to how you are treated and the image the business has. They need to be action and detail oriented, not treat you like just another way to make money.
In order for any exhibitions company to do well, they need to offer outstanding communication. This includes listening to what you want and what you don’t want. It includes sharing feedback and ideas with you. Of course, they know you may love some of them and criticize others, but that is part of the process. The back and forth communication can help you to get the best!
Everything they talk about, share with you, and show you for the images needs to be individualized. It needs to fully embrace and reflect your business and what it stands for. It shouldn’t be something that could easily fit any other business within your niche. Instead, it should be one of a kind. It should fully engage those who see it and bring them over.
Once they are at the booth, they can ask questions, review materials you have with you, and even get a business card. They will go away thinking about how great your business is and they will need to get in touch with you later. Those contacts you make often turn into customers if you play your cards right.